Whether you’re eager to promote your brand or seeking insights on how to monetize your presence on Instagram, these tactics are tailor-made for you. Additionally, explore our other articles to discover effective strategies for gaining followers on Instagram if you’re aiming to build a robust and engaged audience.

What are Instagram hashtags?

Instagram hashtags serve as invaluable tools for organizing and locating content within the platform. Comprising the “#” symbol, these hashtags accompany your Instagram posts, transforming words or phrases into clickable and searchable topics.

Any word or phrase can be converted into a functional hashtag by adding the “#” symbol before it. While numbers are acceptable within hashtags, spaces and special characters are not permitted. On Instagram, creators commonly employ hashtags to participate in trends and facilitate the discovery of their content by their target audience.

How hashtags work on Instagram ?

Instagram allows you to harness the power of up to 30 hashtags for each post, serving as a potent strategy for boosting visibility and engagement. It’s crucial to note that these posts must be set to public – if your profile is private, the hashtags you use won’t feature on discovery pages.

When users click on a hashtag, they are seamlessly directed to its dedicated discover feed, presenting a curated collection of all public content associated with it. This behavior is a testament to how users leverage hashtags as a primary tool for content discovery on Instagram.

Furthermore, the significance of hashtags extends beyond mere exploration. Users can actively follow hashtags of their interest, ensuring a steady influx of relevant content into their feed. This dynamic feature reinforces the importance of strategic hashtag usage, facilitating consistent visibility and engagement within your target audience.

Hashtags on Instagram Stories

Instagram Stories introduces a powerful feature in the form of the hashtag sticker, revolutionizing the way you integrate hashtags into your Stories. This interactive sticker allows you to seamlessly incorporate functional hashtags directly onto your Stories. When users click on these hashtags, they are instantly transported to the dedicated feed associated with the hashtag, mirroring the experience of clicking on a hashtag within a post.

This innovative addition enhances the discoverability and engagement of your Stories, providing a direct gateway for your audience to explore related content and participate in broader conversations across the platform.

Hashtags on Instagram Reels

Just like in your regular posts, hashtags on Instagram Reels help the algorithm categorize your content. This means your Reels have a better chance of showing up in users’ Explore feeds. It’s that simple – use hashtags to get your Reels noticed!

Top 50 Instagram Hashtags for 2024

1. #love (2.1B)
2. #instagood (1.7B)
3. #instagram (1.2B)
4. #fashion (1.1B)
5. #photooftheday (1B)
6. #photography (1B)
7. #photo (1B)
8. #beautiful (833M)
9. #nature (798M)
10. #picoftheday (726M)
11. #travel (717M)
12. #instadaily (659M)
13. #style (652M)
14. #tbt (585M)
15. #repost (561M)
16. #followme (557M)
17. #summer (556M)
18. #like4like (513M)
19. #instalike (516M)
20. #food (515M)
21. #beauty (538M)
22. #fitness (530M)
23. #me (456M)
24. #music (452M)
25. #selfie (452M)
26. #friends (442M)
27. #smile (439M)
28. #ootd (433M)
29. #girl (428M)
30. #life (445M)
31. #trending (445M)
32. #family (441M)
33. #sunset (328M)
34. #likeforlike (327M)
35. #artist (325M)
36. #model (365M)
37. #motivation (365M)
38. #design (362M)
39. #dogsofinstagram (313M)
40. #followforfollowback (303M)
41. #follow (303M)
42. #foodporn (304M)
43. #beach (298M)
44. #amazing (287M)
45. #nofilter (285M)
46. #instamood (283M)
47. #igers (277M)
48. #makeup (401M)
49. #trendingreels (164M)
50. #trend (134M)

Top Instagram hashtags by category for 2024

Crafting a robust Instagram hashtag strategy involves careful consideration of various factors. Explore the curated list below, featuring top Instagram hashtags organized by categories such as industry or event. Select a relevant category to kickstart the development of your tailored hashtag strategy.

Best hashtags for likes and follows

1. #likes
2. #like
3. #follow
4. #likeforlikes
5. #love
6. #instagood
7. #instagram
8. #followforfollowback
9. #followme
10. #photooftheday
11. #fyp
12. #instalike
13. #photography
14. #l
15. #instadaily
16. #me
17. #picoftheday
18. #beautiful
19. #myself
20. #likeforfollow
21. #fashion
22. #smile
23. #followers
24. #likeforlike
25. #followback
26. #f
27. #followforfollow
28. #comment
29. #likesforlikes
30. #bhfyp

Best Instagram Reels hashtags

1. #reels
2. #reelsvideo
3. #reelsinstagram
4. #reelsindia
5. #holareels
6. #reelsbrasil
7. #reelsteady
8. #instagramreels
9. #reelsinsta
10. #instareels
11. #reelsofinstagram
12. #k
13. #music
14. #bhfyp
15. #disney
16. #littlestoriesofmylife
17. #tiktokindia
18. #videoftheday
19. #instareel
20. #foryoupage
21. #fyp
22. #reelsviral

Best fashion and beauty hashtags

1. #fashion
2. #beauty
3. #haul
4. #style
5. #shopping
6. #styleinspo
7. #ootd
8. #outfitoftheday
9. #outfit
10. #whatiwore
11. #shoppingaddict
12. #beautydoesnthavetobepain
13. #currentlywearing
14. #instastyle
15. #lookgoodfeelgood
16. #hippy
17. #fashionblogger
18. #fashionista
19. #fashionstyle
20. #fashionable
21. #fashiongram
22. #fashionblog
23. #fashionaddict
24. #fashionphotography

Best food and beverage hashtags

1. #food
2. #foodporn
3. #foodie
4. #instafood
5. #foodphotography
6. #foodstagram
7. #yummy
8. #yum
9. #instagood
10. #love
11. #foodblogger
12. #foodlover
13. #delicious
14. #homemade
15. #healthyfood
16. #photooftheday
17. #picoftheday
18. #dinner
19. #foodgasm
20. #foodies
21. #tasty
22. #cooking
23. #instadaily
24. #lunch
25. #bhfyp
26. #takeout
27. #restaurant
28. #healthy

Best travel hashtags

1. #travel
2. #nature
3. #photography
4. #travelphotography
5. #photooftheday
6. #instagood
7. #travelgram
8. #picoftheday
9. #photo
10. #beautiful
11. #art
12. #naturephotography
13. #wanderlust
14. #adventure
15. #instatrave
16. #travelblogger
17. #landscape
18. #summer
19. #trip
20. #hike
21. #explore

Best pet hashtags

1. #pet
2. #dog
3. #pets
4. #dogsofinstagram
5. #cute
6. #petsofinstagram
7. #dogs
8. #cat
9. #love
10. #puppy
11. #cats
12. #petstagram
13. #animals
14. #animal
15. #instadog
16. #instagram
17. #dogstagram
18. #doglover
19. #of
20. #catsofinstagram
21. #dogoftheday
22. #doglovers
23. #petlovers
24. #doglife
25. #instapet
26. #catstagram
27. #instagood
28. #cachorro
29. #catlover

Best tech and gadgets hashtags

1. #techie
2. #latesttech
3. #ilovemygadgets
4. #gadgetsgalore
5. #apple
6. #android
7. #applevsandroid
8. #wearabletech
9. #VR
10. #mobile
11. #makinglifeeasier
12. #tech
13. #technology
14. #technews
15. #gadgets
16. #instatech
17. #software
18. #innovation

Best wedding hashtags

1. #wedding
2. #bride
3. #weddingdress
4. #weddingphotography
5. #weddingday
6. #weddinginspiration
7. #makeup
8. #weddingplanner
9. #prewedding
10. #bridal
11. #bridetobe
12. #weddingphotographer
13. #weddings
14. #groom
15. #engagement
16. #party
17. #weddingideas
18. #makeupartist
19. #indianwedding
20. #casamento

Best fitness hashtags

1. #fitness
2. #gym
3. #workout
4. #fitnessmotivation
5. #motivation
6. #fit
7. #bodybuilding
8. #training
9. #health
10. #lifestyle
11. #fitfam
12. #healthylifestyle
13. #sport
14. #healthy
15. #gymlife
16. #life
17. #crossfit
18. #personaltrainer
19. #goals
20. #exercise
21. #muscle

Best holiday hashtags

1. #stockingstuffers
2. #christmasdecor
3. #spookyhalloween
4. #happyhalloween
5. #thanksgivingtable
6. #turkeyorham
7. #valentineformyvalentine
8. #happyfourth
9. #newyearseve
10. #newyearsresolution
11. #holidaycrazy
12. #holidayspirit
13. #kwanza
14. #hanukkahgift
15. #underthetree

Best Instagram contest hashtags

1. #instacontest
2. #instagiveaway
3. #giveaway
4. #sweepstakes
5. #contestalert
6. #contestentry
7. #winit
8. #freebie
9. #winitwednesday

Best photography hashtags

1. #photography
2. #photooftheday
3. #photo
4. #picoftheday
5. #photographer
6. #model
7. #photoshoot
8. #portrait
9. #beauty
10. #travelphotography
11. #canon
12. #selfie
13. #landscape
14. #sunset
15. #fotografia
16. #portraitphotography
17. #photographylovers
18. #artist
19. #nikon

Best B2B hashtags

1. #business
2. #businesstips
3. #marketing
4. #ecommerce
5. #socialmedia
6. #digitalmarketing (28M)
7. #SEO
8. #contentmarketing
9. #marketingstrategy
10. #consulting
11. #workplace
12. #startups
13. #productivity
14. #strategy
15. #sales

Best hashtags for small business

1. #smallbusiness
2. #supportsmallbusiness
3. #handmade
4. #shoplocal
5. #shopsmall
6. #smallbusinessowner
7. #entrepreneur
8. #supportlocal
9. #localbusiness
10. #businessowner
11. #blackownedbusiness
12. #art
13. #explorepage
14. #homedecor
15. #covid
16. #startup
17. #entrepreneurship
18. #womeninbusiness
19. #motivation
20. #success
21. #girlboss
22. #entrepreneurlife
23. #handcrafted
24. #local
25. #smallbiz
26. #homemade
27. #custom
28. #smallbusinesssupport
29. #shopsmallbusiness
30. #handmadewithlove
31. #supportsmallbusinesses
32. #supportlocalbusiness

Best music hashtags

1. #music
2. #hiphop
3. #rap
4. #musician
5. #singer
6. #musica
7. #dj
8. #rock
9. #dance
10. #song
11. #guitar
12. #viral
13. #producer
14. #newmusic
15. #musicvideo
16. #instamusic
17. #livemusic
18. #pop
19. #concert
20. #trap
21. #beats

Best art hashtags

1. #art
2. #artist
3. #drawing
4. #artwork
5. #painting
6. #artistsoninstagram
7. #illustration
8. #digitalart
9. #design
10. #sketch

Best nature hashtags

1. #nature
2. #naturephotography
3. #sunset
4. #flowers
5. #wildlife
6. #mountains
7. #hiking
8. #explore
9. #outdoors
10. #naturelover
11. #beach
12. #forest

Top Instagram hashtag generators

The USA Print’s Instagram Hashtags Tool

“Explore optimal Instagram hashtags effortlessly with The USA Print‘s intuitive hashtag research tool. Our user-friendly online platform employs a sophisticated algorithm that analyzes historical data to determine the most effective hashtags for your social content. Experience the ease of enhancing your Instagram visibility by simply entering your preferred hashtag, and let The USA Print generate a comprehensive list across various categories, including:

1. Best Related Hashtags
2. Top 10 Hashtags based on Instagram, Twitter, Facebook, and TikTok Popularity
3. Low Difficulty Hashtags
4. Exact Hashtags

Discovering new and trending hashtags has never been more convenient with our specialized category pages, featuring ‘New Hashtags’ and ‘Best Hashtags.’ Elevate your social media game and maximize engagement by leveraging the power of strategic hashtags with TheUSAPrint’s innovative hashtag research tool.”

Best-Hashtags

Best Hashtags is a straightforward, online hashtag research tool. Its innovative algorithm analyzes historical data to determine the most effective Instagram hashtags for your social media content. Simply enter your desired hashtag, and Best Hashtags will generate a comprehensive list, including:

1. Best related hashtags
2. Top 10 hashtags based on Instagram, Twitter, Facebook, and TikTok popularity
3. Low-difficulty hashtags
4. Exact match hashtags

Discover new hashtags on its New Hashtags and Best Hashtags category pages to elevate your social media game.

Types of Instagram hashtags

Comprehending the selection of hashtags to employ is a vital component in formulating an effective hashtag strategy that enhances your outreach and boosts engagement.

Various kinds of hashtags fulfill distinct purposes, and a well-rounded strategy integrates a mix of them. Discover the process of Instagram verification and harness the power of hashtags from your verified account to optimize your reach.

1. Branded Hashtags: Featured in your Instagram bio, these are exclusive to your store and enhance brand awareness. Encourage user-generated content using these hashtags, such as Harper Wilde’s #LiftUpTheGirls, Shwood Eyewear’s #shwoodshop, and So Worth Loving’s #swlfamily. Limit usage to one or two per post.
2. Location-Based Hashtags: Target local audiences by incorporating hashtags like #FloridaLife or #NewYorkDrinks. Additionally, tag posts based on location to reach users in specific areas.
3. Community and Industry Hashtags: Represent your product or industry with simple and memorable hashtags. Explore popular community hashtags in your niche by analyzing competitors’ posts.
4. Daily Hashtags: Engage in daily themes or challenges with hashtags like #MondayMotivation or #ThrowbackThursday. Discover relevant daily hashtags by examining posts from specific days or searching days of the week.
5. Entertainment Hashtags: Strengthen connections with your existing audience using entertaining phrases like #shopitlikeithot and #getitgirl. These hashtags focus on post-specific situations rather than the brand itself.
6. Mass Appeal Hashtags: Broad and frequently used hashtags like #instagood and #lovelife can significantly boost post reach by placing them in front of diverse audiences.
7. Occasion-Based Hashtags: Utilize timely hashtags related to holidays, seasons, or specific times of the day. Users appreciate timely content, and hashtags like #sunsout can capture the attention of interested audiences.
8. Trending Hashtags: Leverage hashtags that gain popularity due to current events, advertising campaigns, or pop culture. While not evergreen, trending hashtags can yield meaningful results when used strategically.
9. Niche Hashtags: Connect with audiences having specific interests through niche hashtags. For instance, use #organic or #eatinggreen to reach health-conscious consumers.
10. Special Event Hashtags: Act as beacons for special events, contests, or promotions. Hashtags like #contestalert and #instagiveaway attract interested audiences, while #flashsale and #BOGO signal special deals for followers.

Which types of hashtags should I use?

Not all ecommerce businesses will benefit from every type of hashtag. For example, a merchant with national or international reach may not find value in using location-based hashtags. Similarly, B2B merchants with a strictly professional voice may not utilize entertainment-focused hashtags. It’s essential to adopt the hashtags that align best with your brand and target audience.

Benefits of Using Instagram Hashtags

1. Create or Join a Community: Hashtags help identify active communities on Instagram. Build engagement by creating and tagging content with relevant hashtags. Promote a unique, accessible hashtag to foster a sense of community among your followers.
2. Target People and Groups: Use hashtags relevant to your brand and audience’s interests to increase exposure and reach receptive users.
3. Track Posts and Campaigns: Create unique hashtags for posts or campaigns to easily monitor their progress. Extend the use of hashtags across various social platforms, ads, and physical marketing materials.
4. Stay Informed: Following relevant hashtags helps stay on top of trends within your industry, understand audience preferences, and keep an eye on competitors.
5. Improve Post SEO: Adding hashtags to a post’s caption enhances visibility in Instagram’s internal search engine, especially when using popular or timely search terms.

Tips for Using Hashtags on Instagram

1. Be Mindful of the Number of Hashtags: Instagram allows up to 30 hashtags per post, but consider being selective. While Instagram suggests using three to five hashtags per post, research indicates that more hashtags generally lead to higher engagement. The optimal number may vary and can be determined through testing.
2. Visibility of Hashtags: To maintain visual appeal, hide bulk hashtags below the ‘See More’ option. Separate them by at least one line from the caption to ensure cleaner aesthetics. Exceptions can be made for one or two branding or entertainment hashtags, which can be placed above the ‘See More’ option.
3. Conduct Hashtag Research: Explore popular and trending hashtags through different strategies, including Twitter trends, competitor analysis, monitoring influencers, and avoiding banned hashtags.
4. Avoid Banned Hashtags: Instagram bans hashtags associated with illicit content. Using banned hashtags can lead to posts being shadowbanned, affecting visibility and reach. Check the list of banned hashtags before compiling your list.
5. Measure Your Hashtag Strategy: Utilize Instagram analytics or third-party platforms to measure the overall growth of your channel, track impressions, reach, and likes. Monitor the popularity of hashtags over time using research tools.

Finding the Best Instagram Hashtags

Instagram hashtags are integral to marketing success on the platform. Combine strategic hashtag use with follower-focused tactics to increase engagement, likes, and comments. Regularly evaluate and adjust your hashtag strategy based on analytics for optimal results.

Instagram hashtags FAQ

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