If you have ever asked yourself this question: “How can I reach new people but above all not lose followers on Instagram?” then you are in the right article! Here you will find a technique that you can already apply in your next carousel to reach new people and make them stay glued to your posts!
To do this, we will need to understand what interactions are “invisible” (yes. in addition to likes and comments there are also interactions that are not seen, but which count a lot for the Instagram algorithm!), how you can use them in your carousel and which topics will help you reach a new audience!
Ready@? Let's begin!
Maximize the effectiveness of your posts
Have you ever considered the reason so some posts are pushed more than others (i.e. they have more coverage)even when the interactions appear to be similar?
We often only focus on what is visible on the outside: likes, comments and saves. But Instagram goes further and also considers the actions we don't see, but what your followers do on your posts.
The platform also monitors a number of invisible indicators such as time passed on your content, the number of times where a user view a photo or video and so on. All of this is taken into account when the algorithm decides how much to push your posts.
What do we need this information for? Keep in mind that if you want to maximize the effectiveness of your content, don't just focus on visible interactions, but consider Also the ones you don't see!
This will allow you on the one hand to increase the retention of your posts (i.e. the time spent) and on the other both not to lose followers, who will find your content interesting, and to reach new ones, thanks to the increase in coverage.
Now let's see how to do it!
Remember that if you want to increase the interactions that are not seenyou have to use all your creativity!
Increase retention on your carousels
Once you have drawn attention to your post it is essential keep it and involve it people with your content. Here are three key tips to make every carousel an engaging experience until the end:
1. Show concrete examples
Providing concrete, visually engaging examples within your carousels can really make a difference in your ability to hold users' attention. When you show tangible, engaging examples, you're not only making your content more interesting, but you're also giving to your followers a practical way to understand better your ideas and proposals.
2. Insert videos
As users scroll through their feed, an engaging video can immediately capture their attention, causing them to pause for a closer look. The inclusion of a video within the slides of a carousel therefore represents a surprising interruption compared to traditional static photos, breaking the visual pattern and attracting maximum attention.
3. Ask to go back
By asking users to take a closer look or go back for hidden details, you engage them directly in your post. This sort of “treasure hunt” makes them feel active part of the experience and will keep them glued to your content a little longer.
These are just some of the techniques you can use to increase retention on your posts and get people to interact with “invisible markers”. To learn more about this topic click here!
How not to lose followers on Instagram and attract new ones!
We've seen some strategies you can use to get users to spend more time on your content After caught their attention. But how can we attract attention and convince them that staying on your profile is worth their time?
1. Create quick and fun content: use memes, reels, quotes and infographics to capture the attention of newcomers. This light and entertaining content can intrigue and attract a wider audience.
2. Create valuable content: in addition to light content, offer valuable content through carousels, longer and live reels. These elements allow you to create a deep connection with your community by providing them with relevant content.
3. Put people at the center: never forget that your community is special. Show them appreciation and love through posts that put people at the center. This will help establish a stronger emotional bond with your followers. For example as we did in this post 👇
View this post on Instagram
Conclusions
Instagram rewards content that keeps users connected to the platform for longer, so to increase the reach of your posts you can adopt strategies that encourage greater interaction from your audience, thus prolonging the time spent on your content and therefore retention. Before that, though, you need to capture people's attention and then build a bond with them, so that it's worth investing their time in your content and profile.
Also remember that no strategy or “trick” will be effective without it the key element: the contents must be valuable and interesting for those who use them. They must therefore answer a question or satisfy specific needs: this means creating valuable posts.
