How to use hashtags on Instagram: what is it, what is it and where to place it

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How to use hashtags on Instagram: what is it, why is it useful and where to place it (imagem: Vitor Pádua/The USA Print)

Hashtags on Instagram are words marked with the “#” symbol (cerquilha). They serve as aggregators of publications on a specific subject and contain a link for a page on a topic on the social network.

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O Instagram allows you to add hashtags in all content formats: stories, reels or posts in the feed. You can use the hashtag #technology, for example, when you want to categorize your publication based on the subject.

A person who wants to find posts on Instagram about the topic “technology” can search for the same hashtag. It is also possible to follow a hashtag to see the posts marked with them, without following the accounts that use “#”.

Next, see how to use hashtags on Instagram.

Or what is the hashtag on Instagram?

Hashtag is a word or expression started with the character # (cerquilha) that becomes a link on Instagram. When accessed, this link shows all the posts that contain the hashtag on the platform. A post on the social network may contain one or more of them. Hashtags can be inserted in the legend or in the comments of the publication.

Or what is the hashtag on Instagram (image: Emerson Alecrim/The USA Print)

Why do we use hashtags on Instagram?

Hashtags serve to indicate a subject of an Instagram publication and facilitate the discovery of these posts by other people. When the post is not active, the hashtags function as links to the topic page, where the user can navigate and see the photos and videos published with the mark.

If someone goes to Rock in Rio, for example, they can add their photos and videos to the hashtag #rockinrio to indicate that their posts are related to the event. If other users search for that hashtag on the social network, they will be able to find its content.

How to place hashtags in Instagram feed posts

1. Tap the new Instagram post button

Open Instagram for Android or iPhone and tap the new post button, with the “+” symbol, at the bottom of the screen.

Tap the new Instagram post button (image: Emerson Alecrim/The USA Print)

2. Choose a photo or video to post on Instagram

View a photo or video in the image gallery that Instagram displays. Touch the button with the camera icon if you want to record a photo at the time. Edit the publication by adding effects, background music or visual adjustments, if necessary. To finish or if you do not want to do any editing, tap “Advance”.

Pick a photo or video to post on Instagram (image: Emerson Alecrim/The USA Print)

3. Add one or more hashtags to the post description

Write the description of the post and use the same field to add one or more hashtags. Each hashtag must begin with the character #, such as #tecnoblog or #tecnocast. To finish, tap on “Share”.

Add one or more hashtags to the description of the post (image: Emerson Alecrim/The USA Print)

How to place hashtags on Instagram reels

1. Tap the new publication button to add reels

Tap the button with the “+” symbol on the Instagram app. On the publishing screen, drag to the bottom bar and open the “Reels” option.

Tap the new post button to add reels (image: Emerson Alecrim/The USA Print)

2. Choose your content to publish as a reel

Select a photo or video to publish as a reel or tap the “Camera” to generate this content. Add filters, music background or other editing resources, if desired, and tap “Advance”.

Choose your content to publish as a reel (image: Emerson Alecrim/The USA Print)

3. Add hashtags to the reel legend on Instagram

Write some or more hashtags in the legend field of the final reel. To finish, tap on “Share”.

Add hashtags to the legend of the reel on Instagram (image: Emerson Alecrim/The USA Print)

How to place hashtags in Instagram stories

1. Go to “Your story” in the Instagram application

Open Instagram on your cell phone and tap on “Your story”, the button on the left side of the application that traces your profile photo.

Go to "Your story" in the Instagram application (image: Emerson Alecrim/The USA Print)

2. Choose a content to publish as a story on Instagram

Select a photo or video in the gallery to publish a story or touch the “Camera” to generate this content.

Choose a content to publish as a story on Instagram (imagem: Emerson Alecrim/The USA Print)

3. Add one or more hashtags to the story editing screen

Tap the add text button, as you say “Aa”. Enter # and write the hashtag. Tap the forward button and “Share” for the story to be published.

Add one or more hashtags to the story editing canvas (image: Emerson Alecrim/The USA Print)

You can also tap any point in the story, use the drag gesture to the top and select the #HASHTAG sticker to use hashtags in stories. Enter the hashtag in the sequence. Tap the forward button and “Share” to finish.

Instagram stories hashtag sticker (image: Emerson Alecrim/The USA Print)

How to find hashtags on Instagram

1. Open “Pesquisar” on Instagram

Go to the bottom of Instagram and touch the magnifying glass icon to access the social network search function. This area is located next to the “Explore” resource in the social network applications for Android and iOS, and on the left of the interface in the web version of the platform.

Open aba "Pesquisar" on Instagram (imagem: Emerson Alecrim/The USA Print)

2. Enter a hashtag in the Instagram research field

Enter the hashtag you want to search for in the “Pesquisar” field, which appears at the top of the interface. All posts containing this hashtag will be displayed on Instagram.

Enter a hashtag in the Instagram research field (image: Emerson Alecrim/The USA Print)

How to follow or unfollow a hashtag on Instagram

1. Access the Instagram research area

Open Instagram and touch the magnifying glass icon, at the bottom of the two applications for Android and iPhone, or on the left side of the web version of the social network.

Access the Instagram research area (image: Emerson Alecrim/The USA Print)

2. Search for the hashtag to be followed on Instagram

Enter the hashtag you want to follow in the “Pesquisar” field, located at the top of the mobile Instagram applications or in the left-hand column of the web version.

Search for the hashtag to be followed on Instagram (image: Emerson Alecrim/The USA Print)

3. Tap “Follow” to follow the hashtag or tap “Following” to unfollow

Tap on a hashtag that appears in the results for what you are looking for. O Instagram will display a web that brings together the publications that have that hashtag. Tap the “Follow” button that appears on the top of the page. Posts containing a hashtag will begin to appear in your feed or in your stories bar.

To unfollow that hashtag, return to it and touch the “Following” button, also on the web page. Once done, the hashtag will no longer be followed by your profile.

Tap on "Follow" to follow the hashtag or on "Following" to not follow it again (image: Emerson Alecrim/The USA Print)

What happens when I place a hashtag on my Instagram post?

A hashtag can make your post appear for other people who research it on Instagram. This is the scope of the publication to go to the two profiles that follow you on the social network, mainly the hashtag that is related to a matter of high interest at the moment.

A hashtag also helps Instagram to classify its publication and, as well, suggests the feed or the “Explore” function of user accounts that are interested in the same topic.

Does a hashtag increase the visualization of two stories on Instagram?

Yes, but this is not guaranteed. If a hashtag is related to a highly searched topic at any time, there is a good chance that your story will reach a large number of people. However, several other users can publish Instagram stories using the same hashtag, generating correlation for their content.

Can I create hashtags on Instagram?

Sim. Simply type the character “#” followed by a sequence of letters or numbers. If the resulting hashtag is unpublished on Instagram, it will come into existence when your post or story is published with it on the social network.

Is there a correct way to use non-Instagram hashtags?

There is no correct way to use hashtag on Instagram, but some practical recommendations related to this resource are:

  • Do not use hashtags that violate the guidelines of the Instagram community;
  • Do not apply a hashtag that has no relation to the content displayed in the post;
  • avoid very large hashtags, as searching for them is more difficult;
  • avoid inserting too many hashtags in the publication;
  • Do not make a description of the post in which each word is a hashtag.

How many hashtags can you use on Instagram?

O Instagram allows you to add 30 hashtags in the description or comment of posts in the feed to cover spam on the social network. Já um story pode ter até dez hashtags. Mais do que isso fará o story exibir las hashtags como texto comum, sin link.

Can I add a hashtag after posting on Instagram?

Sim. To add a hashtag to recently published content or to old posts, touch the icon with three points in the direction of publication, click “Edit” and add one or more hashtags. To finish, touch the conclusion button, also do not touch right. Access the post in the Instagram feed to see the inserted hashtag.

Placing hashtag after posting on Instagram (image: Emerson Alecrim/The USA Print)

Should I place a hashtag in the legend or no comment on the Instagram post?

Hashtags placed both in the legends of posts or reels of Instagram and in the comments of these publications can increase the reach of the content. Porém, um SocialInsider study indicates that hashtags in the legends of posts tend to provide more visualizations in relation to their use in comments.

Placing hashtag in the comments of the publication does it work?

Yes, by placing hashtags in the comments we can make the post appear on the hashtag page in the same way that happens when they are inserted in the legend. This is an option for you to prefer to hide the hashtag in the post description area.

How to place invisible hashtag on Instagram?

There is no invisible hashtag function on Instagram. However, some users create legends that have a hashtag below a sequence of lines with just a point (.) in each one of them. This is a trick to hide the hashtag, so it does not appear immediately when the post is displayed in the feed.

Can I exclude a hashtag from my post on Instagram?

Sim. Touch the icon with three points at the top of the post, go to “Edit” and remove the hashtag from the legend area. The publication procedure stops appearing on the hashtag page, so it may take a few minutes for it to happen.

How to use hashtags on Instagram: what is it, what is it and where to place it