Any fashion lover who has visited the website of Zara will be familiar with the brand’s aesthetic: mainly neutral tones, sweaters oversize and photo reports in rural areas.
However, what draws users’ attention the most are the model poses. Instead of showing the brand’s clothes (something important when we buy online), the Zara models do their thing, with the most curious poses.
The tiktoker @haleyybaylee has joked about it by creating a challenge most fun: “Pose like a Zara model.” In the published video, the influencer He is walking down the street when his friend challenges him to pose like one of the Inditex brand models.
The bag is quickly placed in an absurd way and mounted on any surface to pose: a table, a lamppost, a tree or even a fence are ideal options to imitate the famous Zara models.
It is not the first time that the networks joke about the poses of the models of this brand. For a few years now, the Instagram account @awkwardzara has shared examples of “awkward poses” performed by models on Zara’s website, accompanied by clever captions.
In a matter of days, the video has gone viral, accumulating thousands of views and all kinds of reactions from users: “Zara is taking notes” or “At this point they should hire you” have been some of the most popular comments.