The spectacular reappearance of Alicia Silverstone at age 46 in a Super Bowl ad | Fashion | The USA Print

Alicia Silverstone (San Francisco, 46 ​​years old) has put on the yellow checkered look again out of the loop to star in an advertising spot for Rakuten that will be broadcast in the commercials of the Super Bowl, which takes place this Sunday morning in Glendale (Arizona).

28 years later, Alicia Silverstone puts herself back in the shoes of Cher Horowitz and shows that her obsession with fashion knows no limits. In addition to the checkered look, Silverstone dons other looks from the film as she narrates the benefits of shopping for fashion at Rakuten.

The wardrobe of the protagonist of out of the loop It has been a recurring inspiration in the world of fashion. Artists like Olivia Rodrigo, Harry Styles and Beyoncé have cited the costumes in the film as a reference when it comes to creating their looks.

Christian Siriano is behind the reinterpretation of the looks from the film that we can now see in the ad. “Any young fashion designer fell in love with the clothes in the film,” explained the creator. For the designer, working on this project has been a wonderful opportunity because Alicia is one of his “best friends.”

“I think most of us agree that Cher is one of the most iconic shoppers in movie history, so when Rakuten asked me to reprise the role for their Super Bowl ad, I thought it was a great idea,” he said. said Silverstone.

Alicia Silverstone in the Rakuten commercial.

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