Taylor Swift is one of the most popular singers in all of history and the success of The Eras Tour it proves its place within the industry, as well as its power to cross borders, formats and guidelines of all kinds. After conquering the United States and several Latin American countries, the singer will continue her journey through Asia and Europe before returning to America to close her tour in Toronto next year, and something that has been clear from the beginning is that she will break records all over the world. type with this work, including in the cinema, since the film of his concert could surpass in box office to several of the most important releases of the year.
Keep reading: Taylor Swift Eras Tour breaks record for Spider-Man: No Way Home in pre-sale tickets
The movie industry was seriously affected by the pandemic years, especially at the beginning of the quarantine when theaters were asked to close their doors for several months. The recovery has been quite slow but steady, as many viewers got used to streaming services and now don’t want to pay so much money for a movie that could be a disappointment. Hollywood hoped that the superhero and action franchises, tested to exhaustion among the public, would save the world box office, but this did not happen.
The success of Top Gun: Maverick – 98% showed that people wanted something new and intense, especially if it would justify an IMAX ticket, and even though this was a late sequel, it really felt like something new for a new generation, so it didn’t need to be a fan to enjoy the proposal. However, to the surprise of many analysts, several installments that do form part of shared universes were a great disappointment despite the fact that interest in these sagas seems current; such was the case with Ant-Man and the Wasp: Quantumania – 60%, Fast And Furious 10 – 65% and Mission Impossible: Deadly Judgment – Part One – 95% who failed to rise in their respective seasons.
Superheroes no longer save lockers
Although Guardians of the Galaxy Vol. 3 – 85% turned out very well at the worldwide box office, a lot had to do with the fact that James Gunn said goodbye to Marvel with the tape to go to DC, a brand that has had many problems with its adaptations. That is why most experts say that superheroes are a thing of the past, and if these sagas want to stay upright, they need to turn their stories around. The best example of this was The Flash – 60%, a title that the company promoted for several months hoping to make it the hit of the year and ended up becoming one of Warner Bros. Discovery’s biggest disasters.
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In the end, it was not the usual characters that raised the numbers this year, but the proposals that were entirely original and were not intended to start a franchise, such as Barbie – 88% and Oppenheimer – 95% On the one hand we have a simple and very fulfilling film about feminism, patriarchy and existential crises; and on the other hand we have a biography that we already know, but seen from a different angle. Their confrontation at the box office was so important that an entire event was created that ended up supporting the purchase of tickets for both films, with Greta Gerwig’s breaking records and obtaining the position for the most successful title this year.
Taylor Swift will surpass The Flash and Oppenheimer at the global box office
Thanks to this context, the next release of the film by The Eras Tour is destined to become one of the biggest hits of the season. To begin with, many fans were unable to obtain tickets for the tour, so this proposal is ideal to fulfill their dream. On the other hand, Swift knows very well how to promote her projects and her own image, which she will exploit to the fullest by presenting the film in several countries at the same time. That being said, it’s not surprising to know that the concert will outperform other major releases of the year. According to The Hollywood Reporterthe pre-sale results prove that the singer could generate US$100 million on the film’s opening to eventually gross US$150 million at the domestic box office alone.
Thus, Taylor Swift would surpass the premiere of Flash that reached US$55 million, and that of oppenheimer which obtained more than US$82 million, according to information from Mojo. If all goes well, the singer could also take the sales record from Justin Bieber, who with his Never Say Never generated US$73 million domestically and US$99 million globally. Although the premiere of this concert has been criticized by several executives who did not expect that her films would end up competing with the artist, the earnings of The Eras Tour they will definitely help the annual box office.
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