Some info on Google (and Bing sometimes) and its search engine, gleaned here and there unofficially in recent days, with the program, answers to these questions: can the nofollow attribute help a site to sculpt its PageRank? ? Which redirection to use in the context of a temporary migration followed by a return to the old domain name? Can we save a domain name with a heavy liability? Is the use of hyphens in a domain name harmful?
Here is a small compilation of information provided by official Google spokespersons in recent days on various informal networks (Twitter, Hangouts, forums, conferences, etc.). So “gossips” (rumor) + Google = “Goossips” 🙂
The communication of the search engine being sometimes more or less subject to caution, we indicate, in the lines below, the level of confidence (reliability rate) that we grant to the information provided by Google (from 1 to 3 stars , 3 stars representing the maximum confidence rate) – and not to the source which speaks about it.
| Sculpting your PageRank with nofollow links remains a myth |
| In an exchange on Twitter, John Mueller said that trying to sculpt his PageRank by relying on the nofollow attribute of his links was an “SEO myth” and above all a real waste of time. Also, later in the discussion, our beloved JohnMu adds that he suspects some sites that add nofollow attributes do this to prevent their writers from selling links. |
| Source: Search Engine Roundtable |
Reliability rate:  |
 The question of the use of nofollow refers to an often misunderstood subject that Olivier discussed in detail in this video. Let’s simply remember that adding a nofollow attribute to a link does not allow the site to retain the juice that could have been transmitted with a classic link. |
| 301 or 302 redirect to migrate to a domain, then return to the old one? |
| An SEO specialist posed an interesting question to John Mueller on Twitter. Facing a situation feared by many experts, he was forced to migrate a domain www.domain to newshop.domain, then return to the previous one a few months later. His question concerns the use or not of the temporary redirect 302, for this very particular scenario. In response, John Mueller advises instead to use a 301 redirect, specifying in passing that this is obviously not the best practice, but that he does not think it will pose a problem in the medium / long term. In another post, however, John Mueller advises against using the change of address tool for a temporary change like this. |
| Source: Search Engine Roundtable |
| Reliability rate: |
| Rather unusual, such a maneuver can cause some turmoil, at least in the short term. Hence the importance of anticipating and consolidating your SEO strategy to limit potential damage. |
| Ranker with a customary penalty domain name |
| Can a site with a long history of penalties get back into Google’s good graces? This is the question that was put to John Mueller by an Internet user who despairs of seeing his domain name still excluded from Google’s SERPs, regardless of the keyword, after about 5 months of targeting the same niche. And the least we can say is that the answer given by the good John is not particularly encouraging since the latter declared that he would be ” difficult to convince search engines that there is something very different and unrelated to what has been done in the last decades “. John Mueller takes advantage of the exchange to remind that having a domain name including keywords, directly referring to the Internet user’s site, does not in any way benefit its positioning on the keywords in question. |
| Source: Search Engine Roundtable |
| Reliability rate: |
| As we know, the historicity of a domain name is a significant factor for Google. Sometimes it is better to build on sound foundations, with patience and rigour, than to strive to repair a building whose foundations are particularly damaged. |
| Dashes in domain names are not a problem |
| Can the presence of hyphens damage a domain name? “No”, according to John Mueller, who seems to have refrained from answering something sarcastic to his interlocutor, according to his own words. As Search Engine Roundtable points out, this question doesn’t come up out of nowhere, weeks after Yandex Search’s relevance criteria leaked. |
| Source: Search Engine Roundtable |
| Reliability rate: |
| For a number of years, Google has indicated that hyphens and hyphens, which act as separators, are welcome in domain names. After all, if their presence makes sense, why should it not? |
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