Netflix’s business is going from strength to strength. The on-demand television company is reaping the rewards of a new strategy to curb shared passwords and facilitate access to its movies and series with a cheaper ticket offer financed in part by advertising, while raising prices of packages without ads. The company closed a strong third quarter, with record subscribers, income and profits, according to accounts reported this Thursday to the Securities and Exchange Commission.
Netflix had a turnover of 9,825 million dollars between July and September, 15% more than a year before. The company closed the quarter with 282.72 million subscribers, five million more than the previous quarter and 35 million more than a year ago. In addition, it improved its operating margin and cash generation. Profit soared 41%, to $2,364 million.
With all this, it has exceeded analysts’ forecasts. The company has marked its all-time highs on the stock market this month, after appreciating 93% in the last 12 months. The company had a stock market value of $295 billion at the close of trading this Thursday.
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