Meta, the parent company of Facebook, Instagram and WhatsApp, works on a new social network. The technology giant considers that the ups and downs of Twitter since it was acquired by Elon Musk open a gap for it in that niche that it should take advantage of. This has been confirmed Meta sources to Platformerwho add that the project is still in a very initial phase and does not have a presentation date.
“We are exploring a decentralized autonomous social network for sharing texts. We believe there is an opportunity for a separate space where content creators and the public can share news about their interests,” a company spokesperson told Platformer. It would thus be similar to Twitter, although its operation would be more similar to Mastodon.
The project would be led by Adam Mosseri, the head of Instagram. The intention of Meta is that users can enter the new social network with Instagram credentials, according to the same sources. The company’s legal teams are studying the possible conflicts in terms of privacy that this may entail.
The fact that Meta is committed to a decentralized version of Twitter is striking. Twitter co-founder and former CEO Jack Dorsey has long said that’s the way to go. These models, which up to now have not been able to monetize, allow the administrators of each server (the different user communities) to establish their own content moderation rules, unlike what happens with centralized social networks (Twitter , Facebook or Instagram), which in turn would relieve Meta of responsibility. They also make the application interoperable (that can work with other social networks), something that Brussels will require from next year.
Elon Musk has entered the social media industry like an elephant in a china shop. As soon as he arrived at Twitter, he fired more than half of his employees, a measure that the rest of the competitors imitated to a greater or lesser extent a few months later. He has also launched a subscription service, an initiative initially branded as crazy, but which Meta has already said it will replicate on Instagram and Facebook.
But his rivals aren’t just copying him: they’ve also seen his erratic trajectory in recent months weaken Twitter’s position. Meta has interpreted that it is a good time to try to enter a territory, the exchange of short text messages, which until now has been dominated with an iron hand by Twitter.
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