Hypnia has been offering these mattresses on the European market since 2008, thus becoming the forerunner of the format bed in box in Europe, a few years before its competitors. Today it continues to establish itself as one of the French leaders in the market, with a sales volume of more than 25 million euros obtained in 2020.
bed-in-box is an innovative concept, in which each mattress is delivered compressed and rolled in a box with optimal dimensions for handling, which offers the brand opportunities for international growth. Proof of this is that the brand develops its activity not only in France, but also in Spain, Italy, the Netherlands and the United Kingdom.
Each mattress is delivered compressed and rolled in a box with optimal dimensions for handling
Hypnia sells a complete range of high-quality mattresses, as well as a wide range of rest products: bed bases, beds, pillows, duvets and bedding. Within its offer, two products have already been awarded with the Product of the Year award (France). The brand is committed to the use of premium materials to become a benchmark in the sector. To facilitate the online purchase process, its customers have a 120-night trial without obligation and a free delivery service in mainland Spain and the Balearic Islands. The quality of its products and the satisfaction of its customers is evident thanks to one of the lowest return rates on the market (3%).
Reconditioning and values
The brand already has 20 employees and complies with this development without losing sight of its values. has recently
decided to accelerate its growth and, to do so, wants to implement a more aggressive brand awareness strategy. This evolution goes hand in hand with a desire to shift its activity towards a more responsible model, through strong and transparent commitments.
For this, the company is carrying out a practical and ecological packaging of the products, as well as a solution to recondition its mattresses. Hypnia intends to move towards a more sustainable production and aspires to obtain the labels BCorp; all this without neglecting its social commitment, through the donation of mattresses returned in optimal conditions to charitable organizations.
Bed-in-box is an innovative concept, in which each mattress is delivered compressed and rolled in a box
Pioneers in the market
The concept bed in box, imported non-stop from the United States, was what attracted the founders of Hypnia. Convinced of the potential of an offer of this caliber in the European market, the brand has quickly established itself as one of the leaders in the online sale of compressed mattresses.
And to achieve this, the focus has been placed on consumers and their habits, highly oriented towards the purchase of mattresses in a physical store. And how do you manage to guide them towards the online shopping model? “With an exclusive online product proposal and a series of advantages available to its customers: active customer service, free shipping and a 120-night trial period on their mattresses. All of this, tells us Samuel, general manager of Hypnia, differentiating his offer from that of conventional distributors.
“We have a product proposalexclusive online and a series of advantages: customer service, free shipping and a 120-night trial period on all mattresses”
The main objective of the brand is to offer a better rest for everyone. That is why, on the one hand, they have a high-end mattress available at an affordable price. A promise that is also evident in the Essential Mattress, available from €159, the best quality/price ratio on the market. Beyond price, this objective translates into the development of healthy products with Oeko-tex® and Product of the Year (France) certifications. The latter, granted for both the Bamboo Topper and the Superior Wellness Mattress.
Hypnia sells a complete range of high-quality mattresses, as well as a wide range of rest products.
“All this is possible thanks to a reduced and coherent range of products, which adapts to all kinds of people,” says Samuel. This is the way in which the brand manages to differentiate itself from its competitors. At Hypnia, each person finds their mattress. Far removed from offering a single mattress, the company is committed to hybrid mattresses with viscoelastic foam, adapted to the needs of people. A high-end offer adjusted to the demands of the Spanish consumer.
We are Hypnia and we are looking for talent, are you coming?
At Hypnia we are inspired by people’s stories and journeys, and we are convinced that everyone
world has something to contribute to the gear that we form as a company.
We are looking for talent that helps us grow and build ourselves, who wants to be part of a project in which harmony reigns for the well-being of our team,
clients and collaborators.
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