Spanish-speakers in the United States will have, through The Roku Channel, the possibility of accessing content in Spanish in the United States and totally free.
Latin Space will make it easy for users to discover and stream hit movies, popular TV shows, soap operas, news and family entertainment in Spanish on The Roku Channel.
For the launch of this new space, we spoke with Thalina Bates, who is in charge of Roku’s Spanish content strategy.
Latin Space makes it easy for users to discover and stream hit movies, popular TV shows, soap operas, news and family entertainment in Spanish on The Roku Channel. Users are eager to see free content in Spanish on The Roku Channel; Nearly 70% of Spanish-language households watching The Roku Channel don’t have pay TV and use Roku. Let us remember that he was the pioneer in bringing streaming to TV.
What will they offer in “Espacio Latino”?
- Live TV Channels: Latin Space It will feature more than 50 live TV channels covering sports, news, entertainment, soap operas, movies, music and more. The channels will include content from partners such as Canela.TV, EstrellaTV, TelevisaUnivision, The Weather Channel en Español, beIN SPORTS and more. All channels can be accessed through Espacio Latino and The Roku Channel’s Live TV Guide.
- Roku Originals: Roku Original titles will be available on Latin Spaceincluding the recently launched series moms, narrated in Spanish by Zoë Saldaña. A brand new Spanish Roku Original, Natural Born Narcowill debut on July 8.
For the launch of Espacio Latino, Roku has signed agreements with several new partners: NBCUniversal’s Telemundo, Hemisphere Media Group, Cisneros Media, Eurochannel, Weather Channel en Español and Canela.TV. Roku is also bringing content from existing partners including Lionsgate, Cinedigm, A+E Networks, BBC Studios, Sony Pictures Television, Film Movement, EstrellaTV, TelevisaUnivision and Pantaya, and beIN Sports.
A user’s language setting will determine whether users will first experience a Spanish or English user interface and playback setting on Espacio Latino. Additionally, advertising on Espacio Latino will appear in Spanish if the user is viewing content with Spanish subtitles or Spanish audio; Ads will appear in English if English subtitles are turned on.