The two most desired summer trends merge to shape some lips glossy coquette. A concept that is gaining strength on TikTok—and if there is one thing that characterizes this social network, it is its ability to viralize cosmetics and beauty trends—, filling it with juicy smiles with bright and hyper-feminine tones. Because the balms and the gloss have returned with a vengeance—on social media, applying glitter has become a trick to engage users regardless of the type of content—but their formulas transcend mere makeup to also approach treatment, with moisturizing active ingredients and long-lasting pigments as soft as well as comfortable. The best thing is that you only need a single bar to get them.
It is no coincidence that Unlimited Double Touch is one of KIKO Milano’s best-selling and ubiquitous liquid lipsticks, nor that it has expanded the line with six vibrant red carpet shades: from nudes sophisticated to intense reds, through cherry purples to wear on the most magical nights. And if we say “red carpet” it is because the actress, producer and indie muse, Emma Roberts debuts as a global ambassador for the Italian brand in a campaign that explores the possibilities of this iconic bar. “Her way of conceiving her beauty is truly inspiring and very creative, not to mention her exclusive collaborations and limited editions of hers. I love her mission to boost people’s confidence through self-care. To me, that’s true beauty. The joy that KIKO Milano brings with its products and services to the growing and creative fans of the brand is wonderful,” says the interpreter.
The most emblematic corners of Milan are the setting for a campaign shot by Damien Krisl and photographed by Sarah Silver, where natural style and girly by Roberts contrasts with the artistic monumentality of the Italian fashion capital. “A creative exploration,” in the words of the star of Palo Alto either Screem Queens, which extols the new luminous finishes of Unlimited Double Touch and the benefits of its formula. A double gesture in which we find, on the one hand, a color base enriched with a special mixture of film-forming polymers that rests on the lip with an intense and velvety finish, without color transfer and resistant to water. On the other hand, the emollient ingredients in lip gloss nourish the delicate skin of the lips. One brush stroke is enough to awaken the shine and volume of your smile: mirror-effect lips, juicy and vibrant, lasting up to 16 hours.
With this limited edition of six new shades, KIKO Milano expands the color palette of Unlimited Double Touch up to thirty different shades. The choice has not been left to chance either. The nude tone 153 Move&Mauve or red 154 Alluring Game They are perfect to join the flirty trend. A hyperfeminine aesthetic that, in terms of makeup, translates into juicy, doll-like skin, which seeks to highlight the natural beauty of the face with sparkles and blushes. Two colors that enhance the contour of the mouth for a glass finish, healthy and luminous, as the canons dictate.
Designed to dress up the most magical nights of the season, the garnet shade 155 Night Vibes is perfect for achieving the irresistible cherry lips that are all the rage this summer; while a touch of chocolate tones, 157 Starry Grove either 158 Irresistible Seductionare enough to get some Cherry Coke Lips, a playful and effervescent finish that tries to recreate the iconic drink of Coca Cola. Because when it comes to makeup, there is no need to be afraid to express yourself. Word of Emma Roberts.
