Items – 70% is one of the strangest releases that Disney-Pixar has had in recent years. Once upon a time, the company was considered practically infallible and always innovative, but in recent years it has become clear that this is no longer the case and that the world of animation is more competitive than before. This proposal about a world made from the four elements did not attract the attention of critics who rejected it from the beginning, leaving a bad precedent for its arrival in commercial cinemas. The big surprise is that the film has overcome obstacle after obstacle to prove that it deserves an important place in the 2023 titles and its arrival on Disney Plus was also quite positive.
‘Elements’ follows a conventional but very moving story
Items tells the story of Ember, a girl of fire who works hard to prove that she can take care of her parents’ store, the same one that basically created their legacy as immigrants in a new country and that represents everything to her, from her roots to honor. What he wants to show his family. Her world is turned upside down when she meets Wade, a water inspector who gives notice that she is closing her store because he has several problems with his structure. Since they cannot afford to close for a single day, Ember follows Wade and crosses into a world she has never experienced before where the rest of the elements coexist day by day and organically.
Inspired by his family’s story, Peter Sohn spent years scripting this story about family ties, commitment to our parents, and the need to follow our own ambitions and dreams. Items It was also a challenge for Pixar, since the animation was unique and they had to work for years to achieve the vision they wanted to achieve with the design of the characters and the world in which they live and develop. The technical part was what caught the public’s attention the most, since from the first advances it was shown once again that the company really is always one step ahead.
Unfortunately, critics were not very convinced with the story, and although they did praise the animation, they stated that the plot did not have the necessary strength to live up to other Pixar offerings such as Toy Story – 100%, The Incredibles – 97%, Intense Mind – 98% or up to Coconut – 97% and Soul – 97%. This reaction definitely affected its box office, because after the complicated premiere of Lightyear – 83% and years in a pandemic in which they could not bring proposals like Red to the big screen – 91%, Pixar needed to score a success in every way, but the public didn’t seem to be interested like before.
Items had one of Pixar’s worst premieres, which was especially unfortunate in 2023, which brought interesting animated offerings like Super Mario Bros. The Movie – 75%, Spider-Man: Across the Spider-Verse – 92%, and Ninja Turtles: Mutant Chaos – 92%. However, a curious effect took place with this film, and that is that week after week it obtained more and more money until it became a true success that showed that the public was finally encouraged to see it and that its popularity surely spread by word of mouth. in the mouth and that is why it took time to take effect.
‘Elements’ is also a success on Disney Plus
Now that the film has arrived on Disney Plus, the numbers are once again in its favor, since a report from Variety It claims that it obtained 26.4 million views in its first five days on the platform. To make the comparison, Guardians of the Galaxy Vol. 3 – 85% debuted with 1.625 billion minutes watched, which is equivalent to 10 million views, demonstrating the great power of Items. Thanks to these numbers, the film is already the most viewed premiere on the platform this year and enters the Top Ten of the most viewed titles in the entire history of the streaming service.
The report explains that Items became the animation with the best premiere on Disney Plus, thus taking the place from Grid. Something similar happened specifically in Latin America, where the film also broke the record of this other proposal that the company released in March 2022, when the ravages of the pandemic were more present. After executives declared that the premiere of Items had been a disappointment for them, now they can reaffirm that it is one of the company’s great successes in recent years.
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