Promoting a movie is a big deal now. The more newly promoted, the better the reach. A new promotional policy invented by our heroes is cross-interviews. Is it new? Very simple.. These cross-promotions are the heroes of two movies that are close to release interviewing each other.
While watching here.. Junior NTR and Alia Bhatt did an interview together. On the one hand, Devara has done the promotion.. Also, Alia is going to come with Jigra on October 11. It is a single interview for both these movies.
Also, they have planned a similar promotion for Swag, Janaka, but Ganaka, which is coming in the week gap. If swag comes on October 4th.. Janaka comes on 12th, Ganaka comes. That’s why Suhas and Sri Vishnu cross-interviewed.
Last year, Ravi Teja and Nani’s interview when Ravanasura came in the gap of Dussehra week was impressive. But among these, Dussehra became a blockbuster. Ravanasura failed to impress the audience.
Chaitu, Akhil also did similar cross interviews for custody and agent. This is the trend in the industry lately. That’s why it’s two birds with one stone.