Recently, viewership data has been revealed suggesting that Ahsoka- 77%, the new Star Wars series on Disney+, has performed weaker compared to other projects in the franchise on the same platform. Despite Ahsoka has been well received by critics and viewers, the audience numbers raise questions about its success.
One reason that has been pointed out for this apparent viewership challenge is that the series may be less accessible to those who haven’t followed the animated series. Star Wars Rebels. This has even been confirmed by Rosario Dawsonthe actress who plays Ahsoka Tano on the series, who described Ahsoka as essentially the fifth season of rebels. Natasha Liu Bordizzowho plays Sabine, also suggested that watching “Rebels” before watching the new series would add more context to the plot.
However, the most surprising news comes from audience data provided by Samba TV (via The Direct). According to these data, Ahsoka was viewed by 1.2 million households during its first six days on Disney+. While this number may seem solid in absolute terms, it lags behind other Star Wars productions on the same platform.
And what about the other series?
To put it in perspective, The Boba Fett book 63% had 1.9 million viewers in its first six days, Obi-Wan Kenobi- 95% drew 2.14 million in its first four days and the flagship show, The Mandalorian- 80%gathered 2.08 million people in the first four days of the The Mandalorian- 91%while season 3 earned 1.6 million in that same time period.
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However, it is important to note that some of these comparisons are not entirely fair, as they are looking at slightly different time frames. While The Mandalorian and Obi Wan Kenobi are based on four days, The Book of Boba Fett and Ahsoka are based on six.
Also, Samba TV data does not include Andor- 90%another Star Wars show on Disney+, so direct comparisons cannot be made with Ahsoka. However, it was mentioned that the hearing of Ahsoka is “similar” to the premiere season of Andor.
Disney has also shared its own viewing figures, stating that Ahsoka it drew 14 million viewers for its first episode within the first week of its release on the platform. This stands out as an impressive achievement for Disney+, although no comparable numbers have been shared for other shows on the platform.
To get a more complete picture, you can consider the audiences of the first five days of launch of Marvel Studios projects on Disney+, such as Loki- 96% with 2.5 million, Moon Knight- 87% and Falcon and the Winter Soldier – 97% with 1.8 million each, WandaVision – 95% with 1.6 million, Hawkeye- 87% and She-Hulk: Attorney at Law – 74% with 1.5 million each, and Secret Invasion – 73% with 994,000, while Ms Marvel – 100% reached 775,000.
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It’s critical to note that this data represents only a fraction of the total audience, as it is based on households with smart TVs enabled for these specific measurements. In addition, exceptional circumstances in the entertainment industry that could have affected Ahsoka.
The Writers Guild of America (WGA) and Screen Actors Guild (SAG-AFTRA) strikes in the entertainment industry have affected “Ahsoka” as the cast and crew have been unable to promote or discuss the series. This has influenced the exhibition and, therefore, the audience.
Despite the seemingly lower numbers, it is important to remember that Ahsoka it is just beginning its journey and it could have been even more successful under normal circumstances. As the strikes are resolved and normal promotion is restored, the series could attract a wider audience. The low viewership at this time should not be interpreted as the end of Ahsokabut as a start with challenges along the way.
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