The importance of local SEO cannot go unnoticed. If you want your business to succeed online, you need a good local search engine optimization strategy, otherwise your competitors will outrank you on page 1 of Google’s Search Engine Results Pages (SERPs). . Here’s how!
1. Generate reviews
Online reviews improve trust signals with users, provide social proof that your brand is who it claims to be, and can even help with SEO efforts.
A recent survey has revealed that 25% of consumers only leave reviews if their experience was really good, and 33% only leave reviews if an experience was really good Or really bad. In other words, extremely positive and extremely negative experiences seem to drive the most reviews.. With that in mind, the user experience you provide to customers is the most important factor in the number (and sentiment) of reviews you’ll receive. therefore, it pays to provide the best customer experience possible.
Collection of email addresses is also a practice powerful for companies. When a customer wants to share an email, follow up within days to ask them to write a review about their experience.
Another tip: on the reviews or testimonials page of your website, feature links to your third-party review profiles or create a separate page on your website just for this purpose.
2. Use the right keywords
You should use the keywords that people use when searching when using keywords as part of your local SEO strategies.
For this, you can do keyword research to find out what people are looking for. Online resources can help you determine which ones are most relevant to your business and industry. It might also give you an idea of how hard it is to rank for different keywords.
3. Optimize your website for mobile
Did you know that more than 40% of transactions take place on mobile? If you want mobile users to interact with your website and become loyal customers, you need to invest in mobile search engine optimization. Mobile SEO is the process of optimizing your site to rank higher in search results and keep mobile leads on your page.
So now pay attention to the following factors that affect where your website appears in search results when you search from your mobile device:
- Location : Mobile SEO has a more local orientation, which is the main difference between desktop SEO and mobile SEO. When users search for local results, they primarily use their mobile devices.
- Phone operating system: Since you’re searching on a mobile device, if the search is more app-focused, the results show the “app pack”, colorful grids of app icons that link directly to an app in the app. ‘AppStore. Since most apps don’t work on desktop, app bundles usually don’t show up in desktop search results.
- Screen size : When you submit a search query on your mobile device, what is displayed depends on the screen size. The results you get on your computer for the same search query may be different from the results you see on your mobile device. This also means that content ranked on desktop won’t necessarily show up in mobile search results.
4. Add schema markup
Schema is code that helps search engines derive meaning from your content. This is done through HTML microdata tags assigned to different concepts in your content. It’s a way to make sure you show up in as many relevant search results as possible.
5. Manage your local citations
Citations are one of the key factors in local SEO. When set up correctly, they can be very easy to manage and can lead to better local rankings. This is an online reference to a business that includes the name, address, and telephone number (NAP) of the business.
Typically, when an SEO refers to citations, they’re talking about a group of individual business listings on various sites. Most citations come in the form of an online business directory, but other types of citations exist.
There are several ways to build your trust with Google, such as being on websites such as Yelp, Yellowpages, Google Business Profile, Google and Apple Maps. By doing this Google is able to recognize your website and it helps in gaining more domain authority for your business niche.
SEO changes pretty quickly. You never know when Google will introduce new features to its SERPs for local searches, but you can count on these changes to come. That’s why it’s essential to always stay on top of local SEO.
To help you, this certifying SEO training is punctuated with many concrete and practical examples that allow you to work on your problems.
And by implementing these strategies, you will ensure that your business not only benefits from lucrative local searches, but also has a solid foundation when new SEO features are introduced.
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