Keywords, search engines, first page of Google, backlinks, local search… As a good webmarketer, beginner or experienced, this obviously means something to you. But do you have any idea what this really means for your website and ultimately your business? These key figures on SEO say a lot…

The key statistics…

  • 68% of people who surf the web start with search engines;
  • In terms of desktop search, Google dominates the market (86.6%), while Bing only accounts for 6.7% overall;
  • On mobile, Google holds 94% of the search engine market share;
  • The number of requests processed by Google in 1 second is 80,000, which is equivalent to 6.9 billion daily requests;
  • 49% of digital marketing experts claim that organic search has a higher rate of return on investment compared to other marketing channels.

…on keywords

  • 92.42% of keywords generate 10 searches per month;
  • 71% of marketers indicate that their first SEO strategy is based on targeting specific keywords;
  • 70.87% of the most searched keywords per month consist of only two words.

…on content

  • Maintaining a blog generally brings 55% more visitors for a company;
  • The search results that appear on the first page of Google contain 1447 words;
  • 23% of users use auto-complete suggestions to complete their queries on Google;
  • Long-form blog posts bring in 9 times more leads than short-form blog posts;
  • Long content also generates more backlinks because it is more complete and yields high added value.
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…on local SEO

  • 46% of user queries on Google are for local businesses and services;
  • 86% of users use Google Maps to find the location of a business;
  • More than half of consumers (57%) will only use businesses if they have 4 stars or more on local reviews;
  • 28% of local searches result in a purchase.
SEO figures 2023

So optimize SEO in 2023!

Improve title tags rewritten by Google

Numerous studies show that Google rewrites between 60% and 80% of a website’s title, which can be frustrating if you don’t try to figure out what’s wrong. So ask yourself why Google thinks it’s appropriate to rewrite your title: is it relevant to your site’s theme? Are you using the right keywords? Are you using enough characters? Take stock of your most important pages in order to adjust your strategy. And then, train regularly! This training “The fundamentals of natural referencing” will allow you to discover the techniques of optimization of natural referencing. Training Creation and development of a training activity

Integrate FAQs into sites

To optimize the natural referencing of your site, include the questions most frequently asked by visitors at the top of the page. Real work must therefore be done on the keywords to target. Help yourself to Google Search Console to get a list of the keywords that drive the most traffic to your website. And don’t forget that an FAQ should first and foremost provide answers to questions that appear most often in Google searches related to the targeted keyword. These answers must therefore be sufficiently clear, precise and understandable to satisfy the greatest number of Internet users.

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Your site does not have enough good external links? Instead, focus on how best to optimize your internal links. Have you noticed that your website pages have few under-optimized links or anchor texts? To remedy this, perform an internal linking optimization audit to more clearly identify the improvements your site needs.

Simplify redirects

On high traffic sites, too many redirect links can quickly confuse users. Redesigning and simplifying redirect chains helps boost crawling performance and improves SEO as a result.

Prioritize the user

For me, that’s the base. Always keep your users in mind when creating SEO content. Although this advice may seem very simple, it is easy to forget about your users when trying to follow the many rules that Google has set for SEO. However, remember that Google itself prioritizes users, which means user satisfaction is a key factor in evaluating the quality of a website that can easily lead to conversions.